When was the last time you contacted all of your previous customers to let them know about an upcoming promotion or special event?
If you answered “never” or “I don’t know how to do that” or “I don’t have a customer list” then you are at a massive disadvantage to your competitors. You MUST keep a current customer list that contains at least their name and email address — if you have and address and phone number as well then you get a gold star.
The easiest way to keep a customer list is to ask for a first name and email address with every transaction. Tell them you will notify them of upcoming specials and discounts and they will be more than happy to sign up. Use an autoresponder service (I recommend this one) to keep your list safe and to send out your emails to your customers.
Now that you have your customer list, you can use it to print money on demand.
Imagine this — you’re having a slow week and need to bring in some business before the end of the month…just sign in to your autoresponder service, write a short promotional email that gives a 20% discount to everyone that buys something from you on a certain day, click “send”, sit back and watch the customers pour in and the sales ring up. With a customer list you can make this happen over and over again whenever you want.
Do you see the power in this simple system?
Here’s what you need to do to get started:
- Sign up for an autoresponder account and set it up as a customer list.
- Collect the first name and email address of every paying customer and add them to your list.
- Send out promotional emails.
- Bank you extra profits.
- Repeat as often as possible.
If you need help getting everything set up, contact me via the contact form on this site — I have a side business that will walk you through every step and get you set up on autopilot for only $5K.